{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-control-coat-care-16oz","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening, Odor Control \u0026 Coat Care (16oz)","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eMeet the Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo—a professional-grade cleanser designed to brighten fur, refresh color, and help manage odors in a single wash. The formula creates a rich lather that rinses clean, leaving a vibrant look while staying gentle enough for regular use on most coat types.\u003c\/p\u003e\n\n\u003ch3\u003eBrightening science and coat versatility\u003c\/h3\u003e\n\u003cp\u003eDesigned to work across coat colors from short to long, this shampoo uses a concentrated violet pigment system to counter dullness and enhance natural tones without sacrificing coat integrity. It’s crafted to lift whites and boost color depth in a way that many users notice after drying and brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUnrivaled Brightening Formula with violet pigments targets dulling and stains, delivering a vibrant look.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all coat colors with a rich, easy-to-work lather that rinses clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSkin, coat care and aroma\u003c\/h3\u003e\n\u003cp\u003eInfused with natural coconut extracts, the shampoo offers a soothing bath experience while cleansing and refreshing fur. Aloe and Provitamin B5 help maintain moisture, supporting a comfortable feel for the coat between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe and Provitamin B5 provide hydration and conditioning to help soften the fur.\u003c\/li\u003e\n  \u003cli\u003eCalming coconut aroma lingers after a bath, leaving pets feeling refreshed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eQuality and ethics you can rely on\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMade in the USA to high standards; pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.\u003c\/li\u003e\n  \u003cli\u003eTrusted by professional vets and groomers worldwide for a gentle, human-standard formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet the coat with lukewarm water and apply a small amount of shampoo.\u003c\/li\u003e\n  \u003cli\u003eMassage to build a rich lather, focusing on stained or discolored areas.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and repeat if needed; avoid contact with eyes and ears.\u003c\/li\u003e\n  \u003cli\u003eTowel dry and brush as usual for optimal finishing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhile this shampoo is formulated to brighten and refresh, results can vary by coat color and condition. Consider pairing with regular grooming routines for ongoing maintenance and a consistently vibrant appearance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for all dog coat colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for all coat colors and aims to brighten whites and refresh appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of Lillian Ruff PRO Formula Ultra Brightening Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Brightens the coat, controls odor, and supports hydration with Aloe and Provitamin B5, plus a calming coconut aroma.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":57201142169977,"sku":"B01K3712K6","price":28.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8934\/1049\/files\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-bottle_2333b127-af78-4b63-90fd-b43c2804a3c9.jpg?v=1777798689","url":"https:\/\/petlyvox.com\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-control-coat-care-16oz","provider":"petlyvox","version":"1.0","type":"link"}