{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-elimination-16oz-brush","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening \u0026 Odor Elimination (16oz + Brush)","description":"\u003ch2\u003eProfessional brightening for every coat\u003c\/h2\u003e\n\u003cp\u003eMeet Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo, a professional-grade cleansing solution designed to brighten whites and refresh color across all coat colors. Enriched with aloe and provitamin B5, its gentle formula aims to leave fur soft and manageable while supporting skin comfort. Made in the USA, the shampoo is pH-balanced and formulated without common irritants, appealing to pet parents seeking reliable grooming results without harsh additives.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUnrivaled brightening formula that targets dull fur and enhances coat tones across white, black, and colored coats.\u003c\/li\u003e\n  \u003cli\u003eCalm, spa-like bath experience thanks to natural coconut extracts and a lingering tropical aroma.\u003c\/li\u003e\n  \u003cli\u003eConcentrated violet pigments deliver whitening action with minimal product use.\u003c\/li\u003e\n  \u003cli\u003eSafety and ethics first: gluten-free, sulfate-free, paraben-free, cruelty-free, vegan; proudly made in the USA.\u003c\/li\u003e\n  \u003cli\u003eA brand used by professionals worldwide, with ingredients produced to high standards for pet care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect during a bath\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRich lather that rinses away easily, leaving fur noticeably brighter and colors refreshed.\u003c\/li\u003e\n  \u003cli\u003eSoft, clean feel with a gentle coconut scent that remains after drying.\u003c\/li\u003e\n  \u003cli\u003eSuitable for short to long coats, from puppies to seniors, supporting comfortable grooming sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage tips and recommendations\u003c\/h3\u003e\n\u003cp\u003eFor best results, use a small amount at a time. Apply to a wet coat, massage to create a rich lather, rinse thoroughly, and repeat if needed for deeper brightening. Follow with a conditioner if desired.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all coat colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is designed to brighten whites and refresh colors across coat varieties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wet the coat, apply a small amount, lather, rinse thoroughly; repeat if desired for deeper brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":57202404622713,"sku":"B07P7JB1ZQ","price":33.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8934\/1049\/files\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-bottle_b73e7a2e-442b-4277-b2e8-e683a5bc14d4.jpg?v=1777817595","url":"https:\/\/petlyvox.com\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-elimination-16oz-brush","provider":"petlyvox","version":"1.0","type":"link"}