{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-elimination-gallon","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening \u0026 Odor Elimination (Gallon)","description":"\u003ch2\u003eA Brilliant Brightening Solution for Every Coat\u003c\/h2\u003e\n\u003cp\u003eMeet the Lillian Ruff PRO Formula Ultra Brightening Shampoo, a premium grooming solution designed to deliver professional-quality whitening benefits at home. The gallon bottle pairs a rich, easy rinse with a soft, coconut-infused sensation that turns bath time into a calming routine for your dog. This formula is crafted to enhance white and color depth across all coat lengths, helping fur appear lively, clean, and refreshed after every wash.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits: Brightening, Comfort, and Efficiency\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUnrivaled brightening formula that works on all coat colors, helping whites pop while enriching color depth in darker coats.\u003c\/li\u003e\n  \u003cli\u003eRich lather that rinses clean and quickly, reducing bath time without sacrificing cleansing power.\u003c\/li\u003e\n  \u003cli\u003eNatural coconut extracts infuse a soothing aroma, making baths feel like a spa moment for your pet.\u003c\/li\u003e\n  \u003cli\u003eConcentrated violet pigments mean you use less product per wash, delivering value without compromise.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA and formulated to be pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.\u003c\/li\u003e\n  \u003cli\u003eProfessional-grade quality trusted by vets and groomers and crafted to meet high human standards for pet care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eQuality and Care You Can Feel\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe and Provitamin B5 are included to support skin comfort and coat conditioning, aiding a supple feel after rinsing.\u003c\/li\u003e\n  \u003cli\u003eFree from common irritants, with a gentle, vegan, and cruelty-free approach that respects your pet and the planet.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting freshness without overpowering scents, leaving a subtle coconut aroma that lingers pleasantly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-World Use and How It Fits Your Routine\u003c\/h3\u003e\n\u003cp\u003eThis professional formula is well-suited for dogs of all ages and coat types. Whether you’re preparing for a show coat, refreshing a fluffy retriever, or brightening a white terrier, the shampoo is designed to be easy to use and to rinse out cleanly, reducing post-bath residue and stay-dirt cling. While results vary with coat color and washing frequency, many pet parents notice brighter whites and richer color tones after consistent use.\u003c\/p\u003e\n\n\u003ch3\u003eUsage Tips and Care Notes\u003c\/h3\u003e\n\u003cp\u003eTo maximize benefits, wet the coat, lather evenly, and rinse thoroughly. Follow with a conditioner if desired and allow your dog to air-dry or towel-dry as usual. The formula is designed to be compatible with regular grooming routines and is suitable for professional settings as well as home use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for all dog breeds and coat colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The shampoo is formulated to be pH-balanced and suitable for all dog coat colors, delivering gentle cleansing without harsh ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo help with odor and staining?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps reduce odors over time and brightens whites; results can vary by coat color and washing routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":57197976355193,"sku":"B0777TRVTX","price":74.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8934\/1049\/files\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-bottle.jpg?v=1777743161","url":"https:\/\/petlyvox.com\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-elimination-gallon","provider":"petlyvox","version":"1.0","type":"link"}