{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-eliminator-aloe-pro-vitamin-b5-gallon-pump","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening, Odor Eliminator, Aloe \u0026 Pro-Vitamin B5, Gallon + Pump","description":"\u003ch2\u003eBrightening care for every coat color\u003c\/h2\u003e\n\u003cp\u003eRefresh your dog’s fur with a coconut enriched brightening wash designed for all coat lengths. The formula builds a rich lather that rinses clean, helping whites appear brighter and colors look more vibrant after each bath.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightening action backed by violet pigments that help lift dull tones on any coat color\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that removes dirt while preserving natural moisture for softer fur\u003c\/li\u003e\n  \u003cli\u003eCalming coconut aroma that makes bath time more enjoyable for you and your dog\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula means a small amount goes a long way, saving time and product\u003c\/li\u003e\n  \u003cli\u003eMade in the USA to high quality standards and is pH balanced, gluten free, sulfate free, paraben free, cruelty free, and vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe shampoo blends Aloe and Provitamin B5 to support moisture and shine, with coconut extracts for a soothing cleanse. The violet pigments are designed to brighten without harsh effects, offering a refreshed look across coat colors while maintaining a gentle touch.\u003c\/p\u003e\n\u003ch3\u003eCalm, spa-like bath experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe natural coconut aroma provides a lingering scent often associated with relaxation after a bath\u003c\/li\u003e\n  \u003cli\u003eThe gentle formula is suitable for regular use, including professional grooming routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith a professional heritage, Lillian Ruff is trusted by groomers and veterinarians worldwide. The product is produced in the United States to exacting standards and is vegan and cruelty-free, avoiding common irritants like gluten, sulfates, and parabens to align with a thoughtful care approach.\u003c\/p\u003e\n\u003ch3\u003eHow to use and best practices\u003c\/h3\u003e\n\u003cp\u003eWet your dog’s coat, apply a small amount of shampoo, and massage into a rich lather. Rinse thoroughly. The formula is concentrated, so a little goes a long way. For best softness and manageability, consider following with a conditioner.\u003c\/p\u003e\n\u003ch3\u003eIdeal for pros and home care\u003c\/h3\u003e\n\u003cp\u003eThis gallon size with a pump offers value and convenience for frequent baths in grooming salons or at home, helping maintain a bright, clean look between visits without compromising on care.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A coconut-based brightening formula with violet pigments, suitable for all coat colors; gentle, pH-balanced, vegan, and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet fur, lather, rinse thoroughly; a small amount goes far due to concentration; pair with conditioner for best softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":57198035337593,"sku":"B07QF52D7G","price":78.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8934\/1049\/files\/lillian-ruff-pro-formula-bottle.jpg?v=1777743859","url":"https:\/\/petlyvox.com\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-eliminator-aloe-pro-vitamin-b5-gallon-pump","provider":"petlyvox","version":"1.0","type":"link"}